Your customers want to hear from you

We don't let our clients send out spam. That means each recipient on your list is someone that has elected to recieve information from you. No other marketing venue is truly client initiated. Noone signs up to sit through commercials. Email marketing is unique, and that's part of the reason it's so effective.

 

Why email marketing works

Actually, works is an understatement. Based on research conducted by the Direct Marketing Association, email marketing is predicted to return an incredible $48.29 for every dollar spent in 2007. To put this in perspective, that's more than double the average return for other forms of online marketing and more than 6 times the return from print catalogs.

• It's cost effective
  While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a cent per recipient.
• It's immediate
  Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
• It's relevant
  Email makes it easy to segments your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
• It's completely measureable
  More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.